Success methodology

SalesPakka measures movement from evidence to revenue

Draft volume is not success. Each stage has a concrete event, an evidence boundary and a next action.

Workspace activated

Business facts are confirmed and the first supported opportunity exists.

Action prepared

A grounded page, campaign or follow-up is ready for an owner decision.

Channel activated

A verified connector or recorded manual completion can reach the intended audience.

Qualified interest

A real person has a recorded need and a sensible next commercial action.

Revenue observed

An order or payment is connected to the journey; association and owner-confirmed attribution remain separately labelled.

Not counted as success: an AI call, a generated draft, an impression estimate, an unverified market finding or an unsupported revenue claim.